Clean Up and Create Business Confidence

The Challenge The client had grown considerably through Covid and ecommerce volumes were substantial Current setup and measurement was not fit for purpose given current volumes and there was a lack of confidence in any data associated with Analytics¬† The Custom Analytics team conducted a thorough audit of the client’s website, CMS, Google Tag Manager, […]

Revamping Google Analytics

The Challenge There was an incomplete and poorly customized Google Analytics account that lacked crucial metrics and key segmentations. There was minimal confidence in the data. The organisation had difficulty measuring website performance and success. Following consultancy with internal stakeholders, proposed a measurement framework that aligned with organisational goals Created a series digital measurable actions, […]

Measuring Behaviour Change Metrics via Analytics

The Challenge The client was active with paid media campaigns where the goal was to modify long-standing, addictive behaviour. There was no quick fix to measure success i.e. website conversion. Success was measured by longer term changes in education and attitudes. The current website Tracking and Analytics could not quantify success even with high volumes […]