Digital Analytics: Case Study

Developing Accurate and Actionable Analytics

The Challenge

The client has substantial customer footprint across the Australian market and have significant volumes of traffic interacting with their digital ecosystem.

This had also grown over recent years with the introduction of a category leading App.

The program was complex, and they were struggling to maintain reliable and actionable analytics data

  1. The first step was to integrate within a multifaceted digital team to gain an understanding of the unique needs across stakeholders’
  2. With this knowledge, the team developed strategies and tactics to empower the client to make data-driven decisions
  3. Our responsibilities spanned website analytics, tag management, app analytics, app attribution, optimization tools, and heatmapping, ensuring that there was a cohesive analytics ecosystem across all areas.

The Approach


The client was able to maintain reliable and actionable analytics data with the help of Custom Analytics. The team’s expertise in various Analytics platforms and thorough engagement with stakeholders allowed the client to achieve their goals and have accurate reporting and dashboards available for their marketing and optimization programs.

The client appreciated the team’s independent perspective and our ability to consolidate the needs of disparate stakeholders.

Time & Approximate Cost: Ongoing, $5,000-$10,000 per month