The Challenge
The client lacked internal capability to implement a GA4 transition
There was urgency to make the change and limited budget for a 3rd party agency
- Custom Analytics worked with the client to develop a strategic approach to the GA4 implementation process
- Instead of replicating the Universal Analytics implementation, it was smarter to audit current setup from a business perspective
- This process realigned business objectives and website goals before implementing GA4 using Google Tag Manager
The Approach
Results
As a result of this approach, the client received a customized and updated Google Analytics account that enables them to make much more informed decisions in the short and medium term. Custom Analytics expertise in GA4 meant that the implementation was completed without any major delays and at an affordable cost for the client.
Time & Approximate Cost: 10 days & $4,000